TD Garden Shines Bright With New Digital Signage Boards, Concourse Renovations

Don’t let the 70-degree days fool you – ice is back in style at TD Garden as the Bruins have launched into the 2014-15 NHL regular season.  Bruins fans have gotten the first taste, literally and figuratively, of the fresh look at the newly-completed phase 1 of the $70 million TD Garden renovation project.

Hours before the team’s Opening Night puck-drop, TD Garden President Amy Latimer welcomed members of the media for a sneak-preview of the brand new amenities, highlighted by a modern, re-designed level 4 concourse and concession area, as well as updated technology infrastructure, Wi-Fi and dynamic digital signage board upgrades, and a comprehensive renovation of the arena’s Legends Club.

After a long summer of demolition and construction by Delaware North Companies, the level 4 concourse has been completely enhanced and infused with an inspired menu of new food and beverage options, as well as the modernization of technology that inspires fan engagement physically and digitally and brings sponsorship activation to life.

The level 4 concourse is now equipped with more than 200 dynamic digital signage boards illuminated with the LED colors of TD Garden partners – including TD Bank, JetBlue, Coca-Cola, Captain Morgan’s, AT&T, and Xfinity among others – whose brand messaging ran on the concourse’s new overhead “blade” screens. The Garden has also introduced interactive Digital Directories on the level – unique touch screens allowing guests to search for various food options in the new concession areas while visually providing direction and the quickest path to arena locations (i.e. the nearest restrooms, retail stands, ticketed seat location for the event, etc.).

TD Garden upgrades feature new state-of-the-art technology solutions using Cisco’s Connected Stadium Wi-Fi & StadiumVision to create innovative digital fan experiences, including:

  • High-density Wi-Fi accessible throughout the arena (via 400 new antennas).
  • Wi-Fi hot-spot antennas within the hockey boards – an industry first – so fans can quickly send pictures and post on their favorite social media sites.
  • Special ‘Check-In and Win’ functionality and contests for every arena event through the TD Garden app.
  • Legends, TD Garden’s largest restaurant, located on level 3 of the arena, also received a comprehensive renovation. Bruins’ icon Johnny “Chief” Bucyk officially christened the space, showing off a modern sports theme design and refreshed culinary offerings, featuring a raw bar, brick oven and charcuterie station. Legends will also feature two new bars, providing a broad selection of craft beer in addition to top-shelf drinks.

The two-year renovation project will continue at TD Garden throughout the season – major construction on the level 7 concourse is slated for the summer of 2015, additional concession stands will be upgraded, and a new 6,400 sq. foot ProShop is currently under construction on the arena’s east side second floor, featuring a complete redesign.

TD Garden’s new digital directories.


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