Beta Boston: TD Garden Unveils New B2B Network & Mobile App

The new TD Garden Business Network is designed to facilitate impromptu business meetings during arena events.

By Callum Borchers, @CallumBorchers

The Boston Bruins postseason is fast approaching, but in local business circles, the playoffs might as well be called schmooze season. As the hockey team tries to win the Stanley Cup, companies will try to win new accounts while entertaining prospective clients at TD Garden.

Now, the arena is making a new effort to grease the skids with the launch of the TD Garden Business Network, an exclusive social media club designed to get corporate leaders shaking hands and discussing deals during Garden events.

“Especially in the playoffs, you walk through those Premium Club areas and it is truly the who’s who of Boston,” said TD Garden President Amy Latimer. “I think a lot of networking happens organically, but this is giving people another opportunity to connect.”

The TD Garden Business Network is a private group within the professional networking website LinkedIn. Would-be members must be invited or ask to join, with Garden executives deciding who merits inclusion. Senior-level employees of Garden sponsors and Premium Club members were the first to receive invitations Thursday, but other business leaders are eligible as well.

Read more at Beta Boston