It’s Celtics Playoff Time! Join in some Business Networking prior to Thursday’s Game 3 vs. Cleveland.

Planning to be in the building for this Thursday’s Celtics playoff match-up against the Cavs? Then join us and fellow TD Garden Business Network members at our next meet-up prior to the game in the LinkedIn lounge area adjacent to Legends on level 3.

Attendees will enjoy passed hors d’oeuvres and a complimentary beverage, so don’t forget to RSVP by this Thursday, April 23 at noon via the link below.

Bringing a guest? Make sure they register too.

As a reminder, all attendees must have a ticket to the game to attend.

Go Celtics!

Business Networking Meet-Up

Thursday, April 23 (Celtics Playoff Game 3)

RSVP (by April 23rd at Noon)

Cleveland Cavaliers vs Boston Celtics

Grand Opening of New ProShop, powered by Reebok

Special Black Friday ‘Doubleheader Doorbuster’ Offers
Friday, November 28 from 7-11AM

TD Garden’s all-new ProShop, powered by Reebok, is having its Grand Opening and here’s your chance to get in on the best Black Friday deals on Bruins and Celtics apparel and merchandise. Beginning at 7AM on Friday, Nov. 28, the Doubleheader Doorbuster* will feature up to 30% off during the first hour, free parking in the North Station Garage with purchase, free gifts and ticket giveaways for both games of the Celtics (1PM vs. Chicago) and Bruins (7PM vs. Winnipeg) doubleheader later that day!

Learn more about the all-new ProShop powered by Reebok and get an advance look at next Thursday’s Boston Globe circular.


* Featured Black Friday (11/28/2014) Discounts: 30% off from 7-8AM; 20% off from 8-9AM; 10% off from 9-11AM. To be eligible for complimentary parking in the North Station Garage on Friday, November 28, vehicles may enter the garage beginning at 5AM and must exit the garage before 11AM with purchase from the ProShop powered by Reebok located on Level 2 of TD Garden. This parking offer does not apply to purchases made at the Level 1 TD Garden ProShop and is available on a first-come, first-served basis.

Boston Executives Come Together for Second in Business Meet-Up Series

King James wasn’t the only one making the rounds on Friday night at TD Garden.

TD Garden Business Network’s first meet-up of the Celtics’ season took place with business executives joining special guests Celtics President Rich Gotham and C’s legend Jo Jo White for pre-game drinks and apps before Friday’s oh-so-close loss to LeBron James and the new-look Cleveland Cavaliers.

This second in a series of exclusive networking events for Boston area business executives, took place at the third floor LinkedIn lounge area outside of the renovated Legends and Celtics Courtside Club.

It wasn’t all basketball and business talk for attendees. Topics ranged from sharing frustration over Mass Pike traffic to discussing fitness routines. One attendee asked Gotham how he stays fit with the frenetic Celtics business schedule. The answer: he runs to train for triathlons.

“It’s always great when you can get a group of people at a unique event like a game and  incorporate business networking,” said Rich Gotham. “The excitement of a game atmosphere adds another dimension and helps people connect. It’s a good way for business to get done.”

Attendees included executives from numerous high-profile Boston area companies and included TD Garden/Bruins SVP of Marketing and Sales Glen Thornborough and other team/arena staff who stopped by to mingle with the crowd. Business Network members were able to check out which other groups were in attendance through the TD Garden mobile app, available now for iPhone & Android.

Want to know about the next meet-up? Join the Business Network’s online LinkedIn group to be the first to know out about upcoming events and follow us on Twitter to stay updated on relevant sports business news and happenings.

Boston Celtics and adidas Unveil ‘Parquet Pride’ Collection

The Boston Celtics and adidas announced the unveiling of the “Parquet Pride” home alternate uniform and merchandise collection, which celebrates great moments in Celtics history from the famed Parquet Floor. The year-long program will be the centerpiece to the partnership between adidas and the Celtics which is entering its eighth season.

The campaign tipped off with an exclusive event held at the Ritz-Carlton in Boston last night. On hand to unveil the Parquet Pride jersey and game shorts were Boston Celtics guards and adidas athletes Avery Bradley and Marcus Smart, Celtics Managing Partner, Governor and CEO Wyc Grousbeck, Celtics Team President Rich Gotham, adidas General Manager of Global Basketball, Chris Grancio, and other members of the Celtics and adidas families.

The Parquet Pride jersey features a green and white Celtics wordmark on a grey background with parquet-inspired piping down the sides. The shorts also feature the parquet piping along with the Celtics new Lucky alternate logo on the waistband. Consistent with the other home and road jerseys, a gold patch showcasing the Larry O’Brien championship trophy, as well as “17x” which represents the franchise’s league-record 17 titles, is featured on the back collar.

“We are proud to partner with adidas on unveiling the Parquet Pride collection which honors significant moments in Celtics history and the iconic Parquet Floor,” said Celtics Team President Rich Gotham. “Incorporating our franchise’s storied tradition into our alternate home uniform provides a contemporary new look our players and fans will enjoy, while embracing the history that makes the Celtics brand unique.”

In addition to the new Pride jersey and shorts, adidas will be releasing a Parquet Pride merchandise collection which will include t-shirts, hats, and other team gear honoring the Parquet Floor and commemorating the six historic moments. The team will debut the new Pride uniform on November 28 against the Chicago Bulls and don the uniform an additional five times throughout the 2014-15 season:

November 28, 2014

  • 25th Anniversary of Larry Bird scoring his 20,000 point on November 30, 1990 against the Washington Bullets

December 7, 2014

  • 25th Anniversary of Johnny Most announcing his retirement on December 2, 1990

January 2, 2015

  • 30th Anniversary of the number “2” retired in honor of Red Auerbach on January 4, 1985

February 6, 2015

  • 55th Anniversary of Bill Russell pulling down his career best 51 rebounds against the Syracuse Nationals on February 5, 1960
  • 55th Anniversary of Bob Cousy tallying his career best 46 points against the New York Knicks on February 7, 1960

March 4, 2015

  • 30th Anniversary of Kevin McHale scoring 56 points vs. the Detroit Pistons on March 3, 1985

April 12, 2015

  • 50th Anniversary of John Havlicek “stole the ball!” vs. the Philadelphia 76ers on April 15, 1965

The Parquet Pride collection will be available for purchase starting November 24 on, the TD Garden Pro Shop and Fan Zones, and other area retailers. Fans will also have the chance to win a piece of the Parquet and other great prizes through several in-season consumer promotions presented by adidas. Additionally, the team will release a Parquet Pride ticket package featuring the six games listed above and will include a gift with purchase from the collection. For more information on the Parquet Pride collection and ticket package visit or call 1-866-4CELTIX.

Upcoming Pre-Game Networking Meet-Ups: Nov. 6 & 14

Glen Thornborough, SVP of Marketing and Sales at TD Garden/Boston Bruins, announced today that the TD Garden Business Network will be hosting its first two meet-ups of the 2014-15 season at TD Garden this month.

Join fellow Boston business executives pre-game for the Bruins vs. Oilers game on Thursday, November 6 or prior to the Celtics vs. Cavaliers game on Friday, November 14.   Mix and mingle with network members and team/arena executives. Enjoy a complimentary beverage and passed hors d’oeuvres, and get the opportunity to meet special guests Bruins President Cam Neely (Nov. 6) and Celtics President Rich Gotham (Nov. 14) when they stop by.

The meet-ups will take place an hour before each game in the all-new landing area located adjacent to Legends on level 3. As a reminder, all attendees must also have a ticket to that night’s game.

Bruins Networking Meet-Up

Thursday, Nov. 6 (Bruins vs. Oilers)

RSVP (by 11/6 at Noon)

Celtics Networking Meet-Up

Friday, Nov. 14 (Celtics vs. Cavs)

RSVP (by 11/14 at Noon)

If you are not already a member of the Garden Business Network, please click here to request your complimentary access. 


TD Garden Shines Bright With New Digital Signage Boards, Concourse Renovations

Don’t let the 70-degree days fool you – ice is back in style at TD Garden as the Bruins have launched into the 2014-15 NHL regular season.  Bruins fans have gotten the first taste, literally and figuratively, of the fresh look at the newly-completed phase 1 of the $70 million TD Garden renovation project.

Hours before the team’s Opening Night puck-drop, TD Garden President Amy Latimer welcomed members of the media for a sneak-preview of the brand new amenities, highlighted by a modern, re-designed level 4 concourse and concession area, as well as updated technology infrastructure, Wi-Fi and dynamic digital signage board upgrades, and a comprehensive renovation of the arena’s Legends Club.

After a long summer of demolition and construction by Delaware North Companies, the level 4 concourse has been completely enhanced and infused with an inspired menu of new food and beverage options, as well as the modernization of technology that inspires fan engagement physically and digitally and brings sponsorship activation to life.

The level 4 concourse is now equipped with more than 200 dynamic digital signage boards illuminated with the LED colors of TD Garden partners – including TD Bank, JetBlue, Coca-Cola, Captain Morgan’s, AT&T, and Xfinity among others – whose brand messaging ran on the concourse’s new overhead “blade” screens. The Garden has also introduced interactive Digital Directories on the level – unique touch screens allowing guests to search for various food options in the new concession areas while visually providing direction and the quickest path to arena locations (i.e. the nearest restrooms, retail stands, ticketed seat location for the event, etc.).

TD Garden upgrades feature new state-of-the-art technology solutions using Cisco’s Connected Stadium Wi-Fi & StadiumVision to create innovative digital fan experiences, including:

  • High-density Wi-Fi accessible throughout the arena (via 400 new antennas).
  • Wi-Fi hot-spot antennas within the hockey boards – an industry first – so fans can quickly send pictures and post on their favorite social media sites.
  • Special ‘Check-In and Win’ functionality and contests for every arena event through the TD Garden app.
  • Legends, TD Garden’s largest restaurant, located on level 3 of the arena, also received a comprehensive renovation. Bruins’ icon Johnny “Chief” Bucyk officially christened the space, showing off a modern sports theme design and refreshed culinary offerings, featuring a raw bar, brick oven and charcuterie station. Legends will also feature two new bars, providing a broad selection of craft beer in addition to top-shelf drinks.

The two-year renovation project will continue at TD Garden throughout the season – major construction on the level 7 concourse is slated for the summer of 2015, additional concession stands will be upgraded, and a new 6,400 sq. foot ProShop is currently under construction on the arena’s east side second floor, featuring a complete redesign.

TD Garden’s new digital directories.


Other Recent News & Notes

It's Celtics Playoff Time! Join in some Business Networking prior to Thursday's Game 3 vs. Cleveland.

Planning to be in the building for this Thursday’s Celtics playoff match-up against the Cavs? Then join us and fellow TD Garden Business Network members at our next meet-up prior to the game in the LinkedIn lounge area adjacent to Legends on level 3. Attendees will enjoy passed hors d’oeuvres and a complimentary beverage, so don’t […]

Read More

Beanpot TD Garden Business Meet-Up Mon., Feb. 2

For the next two Mondays, Boston’s social event of the winter season will again return to TD Garden with the 63rd Annual Beanpot Hockey Tournament (Feb. 2 & 9).  Boston College, Boston University, Harvard, and Northeastern battle for city bragging rights and the coveted Beanpot trophy.  We trust that you will be there to catch all the exciting […]

Read More

TD Garden President Amy Latimer to be Honored as 2015 WISE 'Woman of the Year'

Women in Sports and Events (WISE), the leading voice and resource for women in the business of sports, has announced that TD Garden President Amy Latimer has been selected as one of three recipients for its prestigious 2015 WISE Women of the Year Awards.  Latimer, along with fellow honorees Lara Price (EVP, Business Operations, Philadelphia 76ers) and Mary Scott […]

Read More

TD Garden Revamping Legends Club, With Theme Tied To Title Banners, Retired Numbers


By Don Muret, Sports Business Journal, May 1, 2014

Construction on the Legends Club will begin after the Bruins’ playoff run

The soon-to-be redeveloped Legends Club at TD Garden will bring a contemporary look to the premium space tied to digital technology and a revamped food program. Delaware North Boston, the arena’s owner/operator, shared images exclusively with THE DAILY and discussed the project ahead of this afternoon’s release detailing the club’s upgrades. The improvements are part of the arena’s $70M renovation announced last month. TD Garden President Amy Latimer said construction starts after the Bruins’ NHL playoff run, and officials expect the club to re-open sometime in November. The event-level space on the arena’s west side has been in existence since the facility opened in ’95 and has been largely untouched over the past two decades. Latimer said it was time for a refresh as the arena turns 20 years old next year. She noted the Legends Club has no view to the playing surface but it remains one of the arena’s busiest hospitality spaces for Bruins and Celtics games, concerts and press events. This season, Bruins and Celtics season-ticket holders paid a $975 membership fee for access to the club. Food and drink is a separate fee. Latimer said DNC Boston officials are still determining pricing models for the ’14-15 season and plan to disclose that information to season-ticket holders during the renewal process this summer.

NEW LOOK: All told, the club will expand to 7,700 square feet, adding about 2,000 square feet compared with the original footprint. Detroit-based architectural firm Rossetti, which is designing the upgrades, incorporated a design theme tied to the banners displaying championships and retired numbers that hung from the rafters at the old Boston Garden. Rosetti Senior Designer Tony Reiner said the club’s steel framework recalls the old arena’s roofline, and the gold-plated finishes surrounding the bar and restaurant portion reflect the character of the NBA’s Larry O’Brien Trophy. Glass signs hanging from the club’s ceiling are embedded with LED technology that can brand the space for the Bruins and Celtics depending on which team is playing that night. The room’s structural pillars also are branded through digital screens that wrap around those columns. Other pillars contain static images showcasing some of the best NBA and NHL players in the city’s history. The black-tile floor is offset by a much lighter reflective finish blending retired numbers into the floor surface. Reiner said those numbers especially sparkle when the light hits that portion of the floor. He added that a keg wall serves as a reminder of the draft beers and other amenities available at the Legends Club. Latimer noted the old Boston Garden marquee that hung on the exterior of the city’s original arena and is part of the existing Legends Club will be carried over to the renovated space looking into the restaurant piece. Delaware North Sportservice, the arena’s food provider, will eliminate the club’s old buffet setup in favor of active cooking stations. In addition, there will be a new raw bar and pizza oven. Latimer said club patrons will also have the option of ordering off a new menu. Latimer: “People like to have that interaction with the chefs and see that their food is prepared fresh.”

TD Garden Unveils NEW B2B Program

By Lisa White, Venues Today

In conjunction with the Boston Bruins hosting last week’s National Hockey League Stanley Cup playoffs, Boston’s TD Garden debuted a new LinkedIn business-to-business program for premium seat ticket holders.

Membership in the program, called the TD Garden Business Network, is free for partners and sponsors of TD Garden, the Bruins and the NBA Celtics.

“The business network is a great use of technology to connect our clients first and foremost, and then connect Boston’s business community who comes to the Garden, as well,” said Amy Latimer, president of TD Garden. “It also is a great tool for us to prospect, like clients such as premium ticket holders.”

The group’s legal counsel approved the use of the LinkedIn brand’s marks for the arena’s business network, but no sponsorship dollars are involved at this time. Instead, organizers said TD Garden is leveraging the social channel for in-arena purposes.

“We started brainstorming about this program last spring, but didn’t put the plan together until this past fall,” Latimer said.

The arena partnered with Austin, Texas-based Umbel, Cisco in San Jose, Calif., and Boston’s Activate Sports & Entertainment, to develop the new business network. The service is available via iPhone and Android devices.

“We didn’t want to create anything too difficult, and most people in the business community are already familiar with LinkedIn,” Latimer said. “We also won’t over-manage the content but, instead, just put information out there and let the group facilitate the discussion.”

With this program group members can see who is in attendance at TD Garden events, connect digitally to other members and respond to on-site meet-up invitations.

The first meet-up invitation was sent to the 500 people who joined the network last week. These members are linked through the venue rather than through a particular industry.

These face-to-face networking opportunities will be held in the venue’s new LinkedIn Lounge, a space for 100 that is located in TD Garden’s Premium Club. A more permanent space may be built out in the future, depending on the program’s response. This would be utilized through the NHL playoff and for summer events.

“The meet-up space is not a permanent area right now,” Latimer said. “We’re testing a couple of spots before we come up with a permanent location.”

The first meet-up event took place during the first intermission of Friday night’s Boston Bruins vs. Detroit Redwings playoff game. Latimer hosted about 100 Premium Club clients, corporate partners and business leaders in the pop-up LinkedIn Lounge on level six of the Premium Club.

The business network was created by the arena’s marketing department, which is led by Jen Compton, vice president of Marketing.

“TD Garden’s business network is something we wanted to offer the business community to add value to our current clients,” said Compton.

The arena also debuted its new mobile app last week, which is available for iPhone devices at the App Store on iTunes and for Android phones on Google Play.

Developed by B3 Connect, which has created apps for the Bruins and other NHL teams, the new app can be used to purchase tickets and get information on TD Garden events; win prizes for attending events at the venue; find information on parking and what’s nearby; download TD Garden events to a mobile device’s calendar; access and share event information through social media; upgrade seats for Bruins games; and view the venue’s photos and videos.

Organizers expect that with a few thousand fans using the app on any given game night a few hundred will access the private LinkedIn/networking features.

“The goal was to integrate the program with our app to create networking opportunities,” Compton said. “[In terms of the meet-ups], we also plan to create something more structured, like an executive speaker series, in the future.”


TD Garden ties LinkedIn into new B2B program

By Christopher Botta, Sports Business Journal Staff Writer

Published April 14, 2014

TD Garden this week is debuting a business-to-business program that features the integration of LinkedIn for business leaders and other fans in the arena’s premium-seating areas.

The program was slated to be announced last Thursday, timed for this week’s start of the Stanley Cup playoffs for the Boston Bruins.

Membership in the program, called the TD Garden Business Network, will be complimentary for partners and sponsors of TD Garden, the Bruins and the NBA Celtics. It will provide those representatives with the opportunity to attend meet-ups in the newly designated LinkedIn Lounge in The Premium Club at TD Garden.

The arena also plans to host networking events with local and national business leaders as part of the new program.

For LinkedIn, the group’s legal counsel approved the use of the brand’s marks for the arena’s business network, but no sponsorship dollars are involved at this time. Instead, organizers said, TD Garden is leveraging the social channel for in-arena purposes, and the platform gets the bonus of the exposure and promotion. The Premium Club at TD Garden comprises the arena’s exclusive, members-only areas that include the venue’s premium-seating and hospitality spaces. The new LinkedIn Lounge area is debuting as a temporary, casual-meeting space, built out in one of the main quadrants of The Premium Club with capacity for 100 people.

Building it out as a more permanent space could follow if the program is popular enough among members not only through the NHL playoffs but also for events at the arena during the summer months.

With the program, members of the TD Garden Business Network will be able to access a targeted area of an in-arena app that’s available to all in-house fans. That feature will let those members see which of their LinkedIn contacts and fellow network members are in attendance at that particular event.

The service is available via iPhone and Android devices.

Organizers expect that with a few thousand fans using the app on any given game night, a few hundred will access the private, LinkedIn/networking features of the offering.

“There are so many ways for partners and prospective partners to connect digitally, but this is a way to bring people face to face when they’re at our games and events,” said TD Garden President Amy Latimer. “Our events often bring out a ‘who’s who’ of Boston business. This gives them the opportunity to get together.”

While group membership will be limited to the arena’s Premium Club clients and corporate partners, select invitations will be sent to senior Boston business and community leaders, as well, even if they may not necessarily be Premium Club members.

Latimer said the business network was created by the arena’s marketing department, which is led by Jen Compton, vice president of marketing. The mobile app was developed by B3 Connect, which has created other apps for the Bruins, the Buffalo Sabres and the Colorado Avalanche, among other NHL teams. The arena’s other partners in the business network project are Umbel (data analytics), Cisco (Wi-Fi infrastructure) and Activate Sports & Entertainment (digital strategy and implementation).

“It’s the best of both worlds,” Compton said. “The network gives us more ways to communicate with our partners and ways for our partners to connect with each other.”

According to Activate President Jim Delaney, the program’s LinkedIn integration is “the first in the sports industry doing anything this extensive with LinkedIn and B2B audiences.”

Delaney said the groups involved are exploring the potential of a more official partnership with LinkedIn if they were to move forward with a permanent lounge location for the concept in the fall.

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