By Don Muret, Sports Business Journal, May 1, 2014
Construction on the Legends Club will begin after the Bruins’ playoff run
The soon-to-be redeveloped Legends Club at TD Garden will bring a contemporary look to the premium space tied to digital technology and a revamped food program. Delaware North Boston, the arena’s owner/operator, shared images exclusively with THE DAILY and discussed the project ahead of this afternoon’s release detailing the club’s upgrades. The improvements are part of the arena’s $70M renovation announced last month. TD Garden President Amy Latimer said construction starts after the Bruins’ NHL playoff run, and officials expect the club to re-open sometime in November. The event-level space on the arena’s west side has been in existence since the facility opened in ’95 and has been largely untouched over the past two decades. Latimer said it was time for a refresh as the arena turns 20 years old next year. She noted the Legends Club has no view to the playing surface but it remains one of the arena’s busiest hospitality spaces for Bruins and Celtics games, concerts and press events. This season, Bruins and Celtics season-ticket holders paid a $975 membership fee for access to the club. Food and drink is a separate fee. Latimer said DNC Boston officials are still determining pricing models for the ’14-15 season and plan to disclose that information to season-ticket holders during the renewal process this summer.
NEW LOOK: All told, the club will expand to 7,700 square feet, adding about 2,000 square feet compared with the original footprint. Detroit-based architectural firm Rossetti, which is designing the upgrades, incorporated a design theme tied to the banners displaying championships and retired numbers that hung from the rafters at the old Boston Garden. Rosetti Senior Designer Tony Reiner said the club’s steel framework recalls the old arena’s roofline, and the gold-plated finishes surrounding the bar and restaurant portion reflect the character of the NBA’s Larry O’Brien Trophy. Glass signs hanging from the club’s ceiling are embedded with LED technology that can brand the space for the Bruins and Celtics depending on which team is playing that night. The room’s structural pillars also are branded through digital screens that wrap around those columns. Other pillars contain static images showcasing some of the best NBA and NHL players in the city’s history. The black-tile floor is offset by a much lighter reflective finish blending retired numbers into the floor surface. Reiner said those numbers especially sparkle when the light hits that portion of the floor. He added that a keg wall serves as a reminder of the draft beers and other amenities available at the Legends Club. Latimer noted the old Boston Garden marquee that hung on the exterior of the city’s original arena and is part of the existing Legends Club will be carried over to the renovated space looking into the restaurant piece. Delaware North Sportservice, the arena’s food provider, will eliminate the club’s old buffet setup in favor of active cooking stations. In addition, there will be a new raw bar and pizza oven. Latimer said club patrons will also have the option of ordering off a new menu. Latimer: “People like to have that interaction with the chefs and see that their food is prepared fresh.”